Report on ENERGY STAR Brand by Interbrand

Wednesday, June 20, 2007

Since its inception in 1992, ENERGY STAR has grown into a well-recognized consumer brand. Interbrand, a leading international branding consultancy, has been working with EPA since 2001 to provide strategic counsel and brand management expertise. Interbrand has prepared a report to provide information on the art and science of branding, the core principles of the ENERGY STAR brand, the evolution of the ENERGY STAR brand, future opportunities and challenges, and ways to ensure future success of the brand.